{% if contact.custom_fields['title'] == 'Monsieur' %}
Raw denim has been A.P.C.’s territory since 1987: an exclusive Japanese denim, untreated and dyed with indigo, which begins its life at purchase and develops a patina at the pace of the person who wears it. This season’s campaign reaffirms the beauty of this approach: every movement, every fold leaves a memory in the material. New this autumn, the Dude jean stands out with a wide leg from the waist.
{% else %}
Raw denim has been A.P.C.’s territory since 1987: an exclusive Japanese denim, untreated and dyed with indigo, which begins its life at purchase and develops a patina at the pace of the person who wears it. This season’s campaign reaffirms the beauty of this approach: every movement, every fold leaves a memory in the material.
{% endif %}
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